From this section, you can track the statistics of your referrers, your backlinks, d’analyze your landing pages andanalyze the results of your marketing campaigns.
Referrers & Backlinks
This tab displays your referrer statistics. You can select a period and export the results as a PDF (pro) file.
The Top tab lets you quickly view statistics on your backlinks and referring pages in order of performance.
The List tab gives you details of clicks made from your referrers. You can also export the list in csv (pro) format.
Landing pages
View your landing page statistics.
The Top tab lets you view pages in order of performance. You can export to pdf (pro).
The List tab gives you details of your pages, with the option of exporting them in csv (pro) format.
Campaigns
This page(Statistics -> Referrers -> Campaigns) allows you to check the references of your marketing campaigns (mailing, social networks, advertising, etc.). To do this, you must first set the UTM parameters to the various links in your campaign. UTM (Urchin Tracking Module) links are parameters added to URLs to track the origin and performance of marketing campaigns. Here are the parameters you can specify on LinkTracker:
- utm_source: Source of traffic (e.g. Google, Facebook, newsletter)
- utm_medium: Channel type (e.g. cpc, email, social)
- utm_campaign: Campaign name (e.g. promo_winter, black_friday)
- utm_term: Keyword (often used for paid ads)
- utm_content : Link variation (e.g. button, image, text)
Example of links:
https://www.exemple.com/?utm_source=facebook&utm_medium=social&utm_campaign=lancement_produit
From this page, you can specify one of the above parameters to display the result and export as a pdf (pro) file.
The Evolution tab will display the statistics of the campaign(s) in the form of and according to the parameter(s) you have entered.
The List tab gives you details of each click. You can also export to csv (pro).
